1.1 Introduction

Raelume (“Raelume”, “we”, “us”, or “our”) operates the website
[www.raelume.com] (the “Website”) and related social media and sales channels (together, the
“Platform”). This Privacy Policy explains how we collect, use, disclose, and safeguard information
about you when you visit the Platform, create an account, place an order, or otherwise interact with
us. By using the Platform, you agree to the collection and use of information in accordance with this
Policy.

1.2 Information We Collect

We may collect the following categories of information:
• Identity and contact information: name, billing and shipping address, email address, phone
number.
• Order and transaction information: products purchased, order value, order history, payment
status (payment card and banking details are collected and processed directly by our payment
gateway partner and are not stored on our servers).
• Account information: username and password, if you create an account.
• Communications: correspondence with our customer support team, reviews, and feedback.
• Technical and usage information: IP address, browser type, device information, pages viewed,
and browsing behaviour on the Platform, collected through cookies and similar technologies.
• Marketing preferences: your choices regarding newsletters, WhatsApp updates, and
promotional communications.

1.3 How We Use Your Information

 

We use the information we collect to:
• process and fulfil orders, including payment processing, shipping, and customer
communication regarding order status;
• create and manage your account;
• respond to enquiries, complaints, and return/exchange requests;

• send order confirmations, shipping updates, and service communications;
• with your consent, send marketing communications about new collections, offers, and events,
which you may opt out of at any time;
• improve and personalise the Platform, including analysing usage trends;
• detect, prevent, and address fraud, unauthorised transactions, and security issues;
• comply with applicable law, regulation, or lawful requests from public authorities.

1.4 Cookies and Tracking Technologies

The Platform uses cookies and similar tracking technologies to remember your preferences, keep
items in your cart, understand how visitors use the Platform, and serve relevant content and
advertising. You can control or disable cookies through your browser settings; disabling cookies may
affect certain features of the Platform, such as the shopping cart or saved sign-in.

1.5 Sharing and Disclosure of Information

We do not sell your personal information. We may share information with:
• Service providers who support our operations, such as payment gateways, courier and logistics
partners, warehousing and fulfilment partners, IT and hosting providers, and
marketing/analytics platforms, solely for the purpose of providing their services to us;
• Professional advisors, including legal and financial advisors, where necessary;
• Government authorities or regulators, where required by applicable law, court order, or to
protect our rights, property, or safety, or that of our customers;
• A successor entity, in the event of a merger, acquisition, or sale of business assets, subject to
equivalent confidentiality protections.

1.6 Data Security

We implement reasonable security practices and procedures, in line with applicable law, to protect
your personal information from unauthorised access, alteration, disclosure, or destruction. However,
no method of transmission over the internet or electronic storage is completely secure, and we
cannot guarantee absolute security.

1.7 Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this
Policy, including to comply with legal, accounting, or reporting obligations, resolve disputes, and
enforce our agreements.

1.8 Your Rights and Choices

Subject to applicable law, you may:
• access, correct, or update your personal information via your account or by contacting us;
• request deletion of your account and associated personal information, subject to our legal and
record-keeping obligations;
• opt out of marketing communications at any time by using the unsubscribe link or contacting
us directly;
• withdraw consent for optional processing, where consent is the basis for that processing.

To exercise these rights, please write to us at [support email].

1.9 Children's Privacy

The Platform is not directed at children under 18 years of age, and we do not knowingly collect
personal information from children. If we become aware that we have inadvertently collected such
information, we will take steps to delete it.

1.10 Third-Party Links

The Platform may contain links to third-party websites or social media pages. We are not responsible
for the privacy practices or content of such third parties, and we encourage you to review their
privacy policies separately.

1.11 Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable
law. The updated version will be posted on the Platform with a revised effective date, and your
continued use of the Platform after such changes constitutes acceptance of the revised Policy.

1.12 Contact Us

In accordance with the Information Technology Act, 2000 and rules made thereunder, the details of
the Grievance Officer are provided below. For any questions, concerns, or complaints regarding this
Privacy Policy or the handling of your personal information, please contact:

Email: studio@raelume.com